Today, let’s talk about online business in Poland. During paid consultations, clients often ask about moving their business online — whether it’s worth doing and what resources to use. In this article, we’ll share our perspective on the current state of the e-commerce market in Poland and provide a list of recommended services for launching an online store here.
The State of the Polish E-commerce Market
If we compare the level of e-commerce among micro and small businesses to that in CIS countries, Poland is about 5–7 years behind. While there are a few big market leaders, the general landscape still offers a lot of potential. Concepts like “traffic funnels,” “conversion rates,” and digital marketing are not widely adopted yet. Many Polish entrepreneurs prefer to work in international markets, such as selling on German or American Amazon platforms.
However, for Ukrainians entering the European market, launching an online store in Poland is a great opportunity. Poland is a large country with a solvent population willing to pay.
Starting an online store in Poland takes more than just finding a product, taking a training course, and running traffic to a landing page — this approach doesn’t work well here yet. In our opinion, the main reasons are:
- People aren’t as money-driven as in CIS countries. Many Poles work in corporations and don’t stress too much about side hustles.
- Legal requirements and entry barriers — taxes, business registration, official product imports, etc. If you have $3,000–$5,000 to test a product, open a company, buy a fiscal cash register, and build a basic business infrastructure, you can successfully launch an online store in Poland. Yes, the margins may be lower due to taxes and customs fees, and profits might not be huge — but they’re more stable, understandable, and the competition is lower.
Think about what you’d like to do in the Polish market — reach out to us, and our specialist will consult you.
Services for Online Stores in Poland
Let’s break down the infrastructure needed for an online business in Poland — website, delivery, payment systems.
Website Platforms
You’ll need to choose a platform to build your online store. Here are several options:
- Tilda (popular and effective)
- Landingi.pl – a local alternative to Tilda, integrates well with many Polish services
- WordPress – widely used by Polish users
- Shopify – a global e-commerce platform
We personally prefer Tilda — we build landing pages for the Polish market using it and there are no restrictions. You can link your Polish domain directly and start selling.
Social Media Platforms
- Instagram and Facebook are the main social channels
- LinkedIn is relevant for B2B sales
Payment Systems for Online Business in Poland
The main payment gateways used in Poland are:
- Przelewy24
- PayU
These cover about 80% of the market. Others include:
- Paypal
- Eservice.pl
Make sure to visit their websites — note that your site must be in Polish and include a privacy policy.
Delivery Options
Delivery in Poland works differently than in Ukraine or CIS countries. There are three main options:
- Paczkomat — parcel locker delivery; convenient for customers but not always the cheapest.
- Poczta Polska — the national postal service, similar to Ukrposhta.
- Private couriers — such as Logistics, FedEx, UPS, TNT.
Marketplaces
- Allegro — the most popular marketplace in Poland with high traffic and available statistics.
- For pan-European business, you can also use eBay or German/Amazon platforms.
Classified Ad Platforms
- Gumtree
- OLX.pl
- Vinted – clothing resale site
CRM Systems (Customer Relationship Management)
- Comarch.pl – used by major retail chains
- Salesmanago – similar to AmoCRM; convenient and cost-effective.
We hope this article was helpful! We’ve tried to gather the most essential tools and services to successfully launch and run your online store in Poland.
Wishing you a high-converting business journey in Poland — don’t be afraid to start, try, and grow, especially if you have a reliable partner like UniConsulting. We’ve been living here for over 6 years, we know the market, we test strategies, and we deliver results.
