Introduction
Hello everyone! We’re now at the amazing Olight Stretching dance and stretching studio, located in the heart of Poland. This studio creates a unique atmosphere for dance and stretching classes, and today I’ll take you on a tour of this wonderful space to showcase its strengths and special features. Let’s dive into the details of how the classes are run here and get to know the founder of the studio and her business model.
Spacious Dance Hall
Here at Olight Stretching, you’ll find one of the largest halls I absolutely love. This hall is mainly used for dance and meets all the requirements for hosting your favorite dance classes. The space comfortably accommodates up to 20 people, though our groups are usually smaller — up to 15 participants. This gives everyone enough room to feel free and not disturb each other during training.
Each session is filled with mutual understanding and support. The coach is always nearby to help and guide those eager to learn new moves or improve their skills. The studio is well-equipped to provide students with everything they need, such as mats and stretching blocks, stored in a separate room.
Class Organization and Business Model
To open your own studio in Poland, it’s essential to consider various factors, including renting a space. I rent the hall by the hour, which allows me to adjust to my schedule and avoid unnecessary financial burdens. Currently, about 100–110 classes are held per month in my studio, the majority being group sessions and the rest individual.
I’ve been living in Poland for three years now, and during this time, I’ve realized that the market environment and client needs constantly evolve. Trainers in the studio usually work under umowa zlecenie, which gives us flexibility, especially when it’s necessary to attract new clients.
Once Upon a Time in Poland: My Story
My name is Katya, I’m 21 years old, and I’m originally from Grodno, Belarus. My story began three years ago when I moved to Poland. I was lucky to get into a government scholarship program, which allowed me to become financially independent from my parents.
After a year in Lublin, I moved to Warsaw, and that’s where my entrepreneurial journey began. From the very start, I had a vision to create a space where people could practice dance and stretching. Upon opening the studio, I dove into a new environment, actively networking with other entrepreneurs and learning from their experiences.
Challenges and Solutions on the Way to Success
Like any business, I faced some difficulties. One of the biggest was the pandemic and the forced closure of the studio for two months. It was a challenging time, and I had to stay active by moving classes online and finding new revenue streams.
I searched for ways to continue, creating extra content and attracting clients through Instagram. I believe it’s crucial in a competitive environment to use all available tools — including targeted advertising.
The Future and Scaling the Business
Currently, I’m planning to open my first permanent location in Warsaw and further expand the studio. Launching new branches is my goal, and I aim to achieve this by the end of the year. It’s important to consider customer needs and work efficiently with the team when scaling the business.
Clients come from different sources, but Instagram has become the main channel for attracting new students. I started running targeted ads and actively using social media to spread information.
Conclusion
If you’re just thinking about starting a business in Poland, I encourage you not to be afraid to act. Start small, test your niche, and grow. Every step you take brings you closer to success. Opening Olight Stretching Studio became not just a job, but a way to fulfill myself and help others discover their passion.
Thank you for joining us on this tour into the world of dance and stretching in Poland! Don’t forget to like, subscribe, and chase your dreams without fear.
