Case Uniconsulting Group
How to open an offline business in Poland: a multimedia shooting gallery
At the first stage: analyze the market and give an expert assessment of the feasibility of bringing the customer's product to Poland. At the second stage: prepare project documentation for an effective market entry, make marketing forecasts and prepare a business plan for government agencies to obtain a residence permit
What is done
Królewskie łowy - is an innovative interactive shooting gallery in Warsaw. We conducted market analysis, competitive market intelligence, prepared a business plan and risk assessment. Also consulted on residence permits and preparation of project documentation
1. Market analysis
In Poland, there is a culture of shooting, there are both shooting galleries and those designed for “passers-by”. If we talk about innovations, then there are several interesting laser tags and interactive shooting galleries.
Initially, 6 analytical tables were collected in the following categories:
Market analysis showed its volumes in each individual segment, showed who the main competitors are, how do they attract customers and how much traffic can be reached in each category.
Submission format: presentation with analytics, expert opinion and ideas on 103 slides and data tables.
Result: understanding the situation on the market by the customer and the necessary information about the “entry” into a particular market segment.
3. Competitive Intelligence
4. City analysis and mapping
5. Preparing a business model for the chosen direction
When the first stage of the analysis was completed and a decision was made about what the future concept of the shooting range, what products will be, what approximate prices and what will be the advantages of our customer, we set about creating a business model, already with specific business parameters.
The customer got presented with 5 main files, including a table with calculated figures for the business model, with the ability to change parameters and see how much the result will change.
Among the key blocks of information, taking into account the wishes and capabilities of the customer, the following we worked out and calculated project teaser, purchase funnel, cashflow, investment plan etc.: